Louis Vuitton

Imagination. The key to the audacity, success and drive of the creatives who make the wildest dreams a reality. An immaterial energy that is nurtured by travel and experiences that forge a new state of mind. A creative impulse that has always guided Jacques Cavallier Belletrud.
With an over-generous dose of Ambrox — perfumery’s white gold — the Master Perfumer reinvents the ambery accord to express a sensual and contemporary masculine elegance. Its contrasts appear upon contact with noble citrus and black tea from China extracted with CO2, a magical ingredient that carries within it the soul of travel. With Imagination, the spirit rises, escapes and conquers new paths of freedom.

At once magical and frightening, the storm’s connection with the sky symbolizes man’s union with the earth. The sacred resonates within the deepest self. From this connection with untamed nature, Master Perfumer Jacques Cavallier Belletrud created a surprising woody fragrance. To express the paradox of mankind’s fragility and the raw force of the elements, Orage blends the nobility of iris with vetiver’s vegetal freshness and a patchouli leaf heart. Majestically, the patchouli commands attention, as luminous as lightning. Suddenly, you crave only one thing: to lean in closer, and breathe in every note.

Pur Oud reveals the quintessence of an extraordinary essence of oud assam, selected in Bangladesh by Jacques Cavallier Belletrud and now exclusive to Louis Vuitton. To exalt this veritable treasure, the Master Perfumer concentrated it to the extreme in a radically minimalist composition: melted into a cocoon of two luminous soft white musks, oud powerfully emanates woody notes of rare depth. Shimmering with animalic, amber and spicy nuances, the “black gold” of perfumery expresses its absolute beauty.

A timeless fragrance trail of rose and oud wood to taste the infinite desert
The desert possesses a singular magic that captivates travelers. At dawn, the sun’s first rays blend the dunes and the sky, night and day, and the earth and clouds into a majestic pink. Fascinated by the harmony that springs from contrasts, the Master Perfumer Jacques Cavallier Belletrud has composed a hot and cold perfume playing with two exceptional qualities of rose and oud. Its simple, limpid script underscores the natural beauty and richness of two of perfumery’s most legendary ingredients. The freshness of rose and the woody depths of oud exalt one another, borne aloft by a warm swirl of ambergris.

The ecstasy of the sun, the rhythm of the sea and the gentle warmth of sand on the skin. Master perfumer Jacques Cavallier Belletrud blends the infinite emotions of a day spent on a sunny beach. Yuzu, a rare citrus from Japan, is a burst of bliss on the skin. Its surprising freshness and brightness glides into the softness of neroli. Thyme, rosemary, pink pepper, cloves… a sandy note of aromatic herbs perfects the olfactory landscape, while a veil of cypress brings generous, woody shade to a pure summer day.

Blackcurrant and cédrat combine in an invigorating accord, like daybreak over the ocean.
Evoking the regenerative vigor of the infinite ocean, Pacific Chill translates the pleasure of the warmth of a new day on the skin. An audacious olfactory creation by Master Perfumer Jacques Cavallier Belletrud, this detox-oriented cologne captures nature’s vitality which revives the senses and opens the mind. The vibrant blackcurrant is enhanced by notes of cédrat and lemon, a combination of coriander seeds and ambrette, basil, peppermint and orange, creating an invigorating impact. This serene creation with soft fruity notes soothes the soul, like a desire for the horizon.

A plunge into an ocean of sensations. Feeling all the energy of the waves washing over the skin on a hot summer’s day. Master Perfumer Jacques Cavallier Belletrud pays homage to the citruses he particularly loves. He ennobles a rare Sicilian orange lush with juice, like an explosion of vitamins. A sensation of immense freshness imbues this perfume in which bergamot drifts toward a wave of delights, set against a deep current of mandarin.
To complement the light within the Cologne Perfumes, Maison Louis Vuitton asked the Californian artist Alex Israel to surround them with creative radiance. He envisioned a joyful design with pop colors that celebrate this summer without end.